Business Cards Tips – Networking in Sunshine Coast
There is a scene in the film American Psycho where business folks are around the table out doing each other on the quality of their business cards. While we try not to life advice from a film like American Psycho we do take away two things. One, Huey Lewis and the News is a great band; and two business cards are important.
A lot of times, your business care is your first impression, but all of the time your card is a lasting impression. In one little card it will sum up everything your business is and how you represent it. Seems like a lot of pressure for some paper and ink. Luckily, they aren’t sentient and can’t say how much they don’t like the pressure or being in your pocket for days on end. However, what your card looks like can influence how your perceived.
What should your card do?
There used to be a time that all business cards look the same. White stock paper with black text. Technology has done some amazing things and business cards can be all different shapes, sizes, and stock. Over the years I have seen everything from round business cards, to USB cards, to sponges and edible cards. Being different helps you stand out from the other business but it must be for a reason. It must be an extension of your brand.
Of course, a business card should have all of your contact details on them. That’s the core reason that you have them. A great card must also communicate you and your business values and brand perception. Are you edgy and cool are your upmarket and elegant? That should be expressed in your card.
Must keep item
The longer someone keeps your card the longer they will keep you in mind. Make your card a keeper. Offer a discount if they supply your card, make a deal with a local coffee house for a discount using your card. A gimmick with your card will endear yourself and your business to the card holder.
For such a simple item, these tips are only the tip of the iceberg when it comes to cards. Contact us today for more tips on how to make your business card memorable.
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