03
Dec

Networking Introductions like a boss!

sunshine coast business networking tips and events

Sunshine Coast Business Networking

While an awkward meeting between two people is cute and endearing in the movies, in scriptwriting terms, these are called “meet cutes”, in the real world of business networking all it means that your business or service is DOA before you’ve even had the chance to pitch.

There are a lot of “experts” that are going to share how to do the “perfect” intro, and possibly they would tell us that we use to make quotation marks in our sentence about them, but we are going to step away from perfect and just own the heck out of the room. Let someone else settle for perfect. This is the formula for doing intros like a boss!

What is it about?

So, you have the chance to meet a big shot, maybe even someone with deep pockets just itching for that next investment, you want to impress them. Not only do you want to impress them but darn if you want them to like you. Well, here’s the long and the short of it, it’s not about you. I know, it stings a little. There is plenty of time to get to know each other and share that really awesome anecdote about that business trip you took, but this about what your business can do for them. It’s a networking event, not a blind date. The best piece of advice a business coach ever gave me was that when someone asks you about what you do, what they are really asking is “do I want to use this service or product?”.

Tell them EVERYTHING!

“It started with an idea…and now here’s my 182-point business marketing strategy. Page one..” and you’ve already lost them. While it might seem like you need to share every aspect of your business with someone, it might be a bit much on the first meeting. Coming up with a compelling “elevator pitch” is the key. A simple, but interesting, who-what-when-where-and-how that will let them know that you are about results, not about retelling your entire history.

Facts vs Confidence

It should come as no surprise that you need to be confident in what you say. If someone walked up to you and told you that the sky was blue, but they were very unsure about it, you might be as well. On the flip side, someone might come up and tell you that the sky is plaid and while you know it isn’t, their confidence and charisma might make you hesitate for a second. That’s the kind of moxy that you need to share when you are making your boss-like intro. While you should never misrepresent your business, as those kinds of white lies will come out in the end, you could always confidently embellish the truths to get that hook.

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Sunshine Coast Business  Networking – Tips, Groups & Events

24
May

What does your business card say about you?

business card tips - business networking in sunshine coast qld

Business Cards Tips – Networking in Sunshine Coast

There is a scene in the film American Psycho where business folks are around the table out doing each other on the quality of their business cards. While we try not to life advice from a film like American Psycho we do take away two things. One, Huey Lewis and the News is a great band; and two business cards are important.

A lot of times, your business care is your first impression, but all of the time your card is a lasting impression. In one little card it will sum up everything your business is and how you represent it. Seems like a lot of pressure for some paper and ink. Luckily, they aren’t sentient and can’t say how much they don’t like the pressure or being in your pocket for days on end. However, what your card looks like can influence how your perceived.

What should your card do?

Stand out

There used to be a time that all business cards look the same. White stock paper with black text. Technology has done some amazing things and business cards can be all different shapes, sizes, and stock. Over the years I have seen everything from round business cards, to USB cards, to sponges and edible cards. Being different helps you stand out from the other business but it must be for a reason. It must be an extension of your brand.

Communication

Of course, a business card should have all of your contact details on them. That’s the core reason that you have them. A great card must also communicate you and your business values and brand perception. Are you edgy and cool are your upmarket and elegant? That should be expressed in your card.

Must keep item

The longer someone keeps your card the longer they will keep you in mind. Make your card a keeper. Offer a discount if they supply your card, make a deal with a local coffee house for a discount using your card. A gimmick with your card will endear yourself and your business to the card holder.

For such a simple item, these tips are only the tip of the iceberg when it comes to cards. Contact us today for more tips on how to make your business card memorable.

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