Network within the network, use your connections to do the work for you

how to make networking connections in sunshine coast

How to Make Better Networking Connections in Sunshine Coast

The old saying of “work smarter, no harder” can apply to so many things, except maybe weightlifting. You’ll never gain muscle no matter how much smarter you are than a dumbbell.

Terrible jokes aside, there is a lot to be said for making other enhance your network experience. While your business might be able to afford to send multiple people to a single event, not everyone has that luxury. While the term “single serving marketers” kind sounds like you don’t care about them it simply means that people that you meet and talk to at an event could do a lot of the leg work for you.

If you “wow” someone with your elevator pitch and follow up conversation and let them know what you are in the market for they will more than likely bring you up in conversation with someone else. If they are having a discussion that sounds like someone you described to them as a “perfect client” and, of course, they are also not looking for that client they might be keen to introduce you to them. This works two-fold because they have found you a lead, and it has endeared them to you and the client. It’s a win for everyone.

Incentivising a conversation might be a way to get the word out as well. If you happen to mention that you are looking for multiple businesses as there might be a discount or a finder’s fee for helping out than that might encourage the other party to not only get the word out at the event but they might continue to do so for some time after the event as well.

Word of mouth is still one of the greatest marketing tools in your arsenal and creating relationships with people at networking events will deliver.